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Introduction of Digital Dignity Act - SB 1142
Protect Californians From Harmful AI Deepfakes and Impersonation
Article Source: CA State Senator Josh Becker
Senator Becker Introduces Digital Dignity Act to Protect Californians from Harmful AI Deepfakes and Impersonation
Sacramento, CA— Senator Josh Becker (D–Menlo Park) today introduced SB 1142, theDigital Dignity Act, landmark legislation to protect Californians from the growing threat of harmful AI-generated digital replicas.
The bill strengthens legal protections against defamation and
impersonation using artificial intelligence and establishes new
accountability standards for large online platforms that create and
host generative AI content.
As advances in artificial intelligence make it easier than ever to
create realistic images, videos, and audio of real people, bad actors
are increasingly using these tools to commit fraud, spread
misinformation, and harm individuals’ reputations and livelihoods.
“Artificial intelligence should empower people, and not be weaponized against them,” saidSenator Becker.
“No one should have their voice, face, or identity stolen by an
algorithm and used to defraud others, damage their reputation, or
violate their dignity. The Digital Dignity Act ensures Californians
have real protections and real remedies in the age of AI.”
"As AI-generated deepfakes surge across the internet - fueling fraud,
harassment, and reputational harm - Senator Becker has introduced
legislation to draw a clear line: abusing AI to impersonate real people
will carry real consequences," saidJai Jaisimha, co-founder of Transparency Coalitionand sponsor of the bill.
The widespread availability of generative AI tools has enabled the
creation of highly realistic digital replicas that can be used to
impersonate individuals without their consent. These replicas have
already been used to commit financial fraud, create non-consensual
intimate imagery, falsely endorse products or political causes, and
deceive employers and institutions.
In one widely reported case, a company employee was tricked into
transferring more than $25 million after participating in a video
conference populated entirely by deepfake participants. In another
recent example, generative AI tools were exploited to create and
circulate non-consensual sexual images of real individuals, triggering
regulatory investigations. Similar deepfake technologies have also been
used to fraudulently impersonate job applicants to gain access to
sensitive systems.
The Digital Dignity Act addresses these threats by:
Strengthening penalties for individuals found liable for defamation or false impersonation using AI-generated digital replicas;
Requiring large online platforms that both create and host generative
AI content to provide clear mechanisms for individuals to remove
unauthorized digital replicas of themselves; and
Establishing accountability
for those who knowingly distribute harmful digital replicas that
violate existing defamation, impersonation, or publicity laws.
The
bill builds on existing legal protections while ensuring they remain
effective in the era of artificial intelligence. It is designed to
protect individuals’ rights while preserving free expression and
supporting responsible technological innovation.
“California is the global leader in technology, and we must also lead
in protecting people from its misuse,” Becker added. “This bill draws a
clear line: innovation must be accompanied by responsibility,
accountability, and respect for human dignity.”