Article Source:  CA Attorney General

YOUR RIGHT TO OPT-OUT IN CALIFORNIA

The California Consumer Privacy Act (CCPA) vests California consumers with control over the personal information that businesses collect about them, including the right to request that businesses stop selling or sharing their personal information. With some exceptions, businesses cannot sell or share your personal information after they receive your opt-out request unless you later provide authorization allowing them to do so again. Businesses must wait at least 12 months before asking you to opt back in to the sale or sharing of your personal information. 

Consumers interacting with a business online have two options to opt out of the sale of their data:

OPTION 1: Enabling Global Privacy Control

The GPC is a signal that allows users to automatically indicate to the websites they visit that they would like to opt-out of the “sale” and “sharing” of their personal information. The GPC signal is an easy way to opt-out because a consumer does not have to make individualized requests to opt-out on each website they visit. GPC can be downloaded via a browser extension; some browsers offer a GPC setting. Installing GPC is simple and ensures your personal is protected.

Click here for a video to show you how to install GPC.

OPTION 2: Opt-Out One Business at a Time

Businesses that sell personal information must provide a clear and conspicuous “Do Not Sell or Share My Personal Information” link on their website that allows you to submit an opt-out request. Businesses cannot require you to create an account to process your opt-out, but may ask consumers for information necessary to complete the request, such as information necessary to identify the consumer whose information shall cease to be sold or shared by the business.

If you can’t find a business’s “Do Not Sell or Share My Personal Information” link, review its privacy policy to see if it sells or shares personal information. If the business does, it must also include that link in its privacy policy. If a business’s "Do Not Sell My Personal Information" link is not working or difficult to find, you may report the business to our office by visiting oag.ca.gov/report.

For more information on the CCPA and opting out, please see here. For a tutorial on installing GPC, please see here.

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